Leveraging search engine optimization (SEO) and search engine marketing (SEM) to ensure getting featured on top with local search results is an absolute must for any small business in the current context. More people globally search online for local services and reviews than look up offline directories today and an increasing number of them are doing so based on their location. The only way for people to be able to discover your business when a need arises is through effective search optimization and search marketing. Even if your business is location agnostic, making sure you break out of the clutter and stay ahead of competition requires meticulous planning and continuous supervision of your SEO / SEM efforts.
At GetFriday Ace, we clearly understand that one size doesn't fit all. Right from understanding your business goals, doing a gap analysis to creating a custom optimization strategy that fits your business and finally delivering high visibility and search ranking, our approach is always simple. We believe that being transparent, methodical and result driven is the key to attaining success for our clients. No false promises, no unethical practices. Whether you are a small business that is tapping that global market or a hyper local business, Ace can help you get optimized.
Search Engine Optimization (SEO)
- Business Objective Analysis (Understanding the business goals, Status audit)
- Website Analysis (SEO audit, Site architecture & navigation, Keyword research, Competitor research)
- Strategy & Implementation: Customized SEO strategy as per the business needs for local or global SEO
- On Page:Website architecture, URL structuring, Internal linking structure, Structured data implementation, Metadata optimization, Search engine friendly HTML recommendations
- Off page:Maintaining content relevancy, Keyword rich content creation, Content promotion on various channels, Quality and ethical link building strategies
- Analysis, Reports & Review (Continuous assessment, Report generation, Measuring results, Fine tuning)
Search Engine Marketing (SEM)
- PPC Consulting, PPC Management
- Keyword Research
- PPC plan with estimated traffic, CPC and budget for a month across different locales
- Create, Manage and Optimize campaigns on search engines (Google, Bing, etc.,)
- Restructure of existing campaigns
- Bid management, Ad copy A/B testing
- Landing page A/B testing
- Display ads such as text, banners and flash on managed placements
Social Media Optimization (SMO)
- Facebook, Twitter, YouTube, Blog Optimization
- Account Management (Monitoring social profiles, Schedule based posting, Escalating issues pertaining to brand reputation)
- Content Creation (Research on topics, User engagement, Social media relevant content for different platforms)
- Analysis & Review (Recommendations to improve business reputation)
Social Media Marketing (SMM)
- Create, Manage and Optimize campaigns on social media websites such as LinkedIn, Facebook and Twitter
- Bid Management, Ad copy A/B testing
- Landing page A/B testing
- Optimize targeting based on location, company, school, interests
Search Optimized Content
- Writing search friendly blogs and articles
