The ‘Need for Speed’ – Speed Optimization for Websites & its Importance

Do you think the speed of your website doesn’t matter? You might want to re-think your views. According to statistics, a one-second delay in the loading time of your website leads to a 7% loss in conversions and 11% fewer page views. (Source: Aberdeen Group) This could prove to be fatal for your business. Despite the 22% hike in an average website load speed, it takes around 7.72 seconds for a regular website to load a far cry from the average 2 second limit that every website user has. What’s more, if your website doesn’t load quickly (whether WordPress or otherwise), it could be shaved off search engine results!

Site Speed and SEO

Site speed became a major search engine factor in the year 2009. This came from a usability test that both, Google and Bing piloted to discern the impact of a slower search results page. The result?

Google discovered that the number of searches went down over 4 weeks after they slowed the speed of their page down to 400 milliseconds from the normal 100 milliseconds. Bing, on the other hand, suffered a measurable impact. By delaying the search results page by 2 seconds, their revenue decreased to 4.3% per visitor. That meant that they suffered a loss of a whopping 48 million monthly visitors, which proved to be extremely costly for their business.If your business has been losing revenue owing to your slow website and you want to its speed, here are a few recommendations to help you knock a few seconds off the loading time. Do this and you will not only preserve the bottom line profits of the industry you operate in but will also guarantee your website a safe spot in popular search engine rankings.

Read on to know more.

1. Curtail HTTP Requests

Simplify the design for your page. Reduce scripts, streamline the number of elements on the page and use CSS instead of images wherever possible. What happens is, most of a website’s load time is spent in downloading the different elements i.e. stylesheets, Flash banners, scripts and un-optimized images. If you reduce the number of components and HTTP requests on the page and keep your website simple, you’ll notice that your website performance will significantly improve over time.

2. Optimize Images
When you’re going to have images on your website, you will need to focus on three important factors’ size, format and the src attribute. Keep in mind the size and the format of the images for your website. JPEG images are suitable options and GIFs should only be used for simple graphics. Avoid empty image src codes, utilize your time to edit and re-size your images before you upload them and always include a valid URL for the SRC attribute.

3. Too Many Plug-Ins Slow Down The Website
Reduce the number of plug-ins to improve the performance of your page. Too many plug-ins can slow down the website considerably and is one of the primary reasons behind website crashes and technical glitches. Deactivate all plug-ins first and weed out the ones that are harming your site speed. Once you have done this, measure the server performance and see if any more plug-ins are negatively impacting your website.

4. Fix Site-Speed Issues With Online Tools
There are multiple steps you can take to ensure that your website loads faster. From conversion loss calculators to the WebPageTest tool, you can gauge how much revenue you are losing, compare your site speed with your competitors and run your most visited pages through a site-speed tool to identify load time issues. Once you have done all of this, you could run the results by your in-house IT team to monitor improvements in your conversion rates and give you timely updates.

5. The ‘Other Alternative’

You could handle all of this on your own, but if you are not technically sound, there is a good chance that you may face hindrances along the way or errors may show up. Sure, you can hire an in-house team to take care of this for you, but then again, you would be adding to the costs because you’ll have to provide for office space, pay monthly salaries and even provide regular employee benefits. If you are running a start-up business, this could prove to be a costly affair. The ‘other alternative’ would be to offload technical tasks such as speed optimization to technical virtual experts who, with the right know-how, can get your website up and running without hampering its operations!


There are a host of global virtual assistance companies that provide specialist business support services such as website design and optimization solutions, to small-medium enterprises and entrepreneurs who are looking to scale their businesses in a cost-effective manner. Outsourcing website speed optimization to an outsourcing provider who cater to technical or specialist services like GetFriday Ace will give you enough time to focus on other aspects of scaling your business, whilst also getting your website fully optimized for speed and SEO-ready!

Ultimately, ‘speed matters’ is not just a lip-service but something that you need to seriously consider if you want your website to be visible on search engine rankings and if you don’t want to lose important clients. From checking how your competitors are faring, to optimizing your website for speed and giving you a comprehensive report on the status of your conversion rates, a specialized, technical virtual assistant from an experienced virtual assistance company like GetFriday Ace can handle it for you.

Make speed your priority today!

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