Google’s ‘Mobilegeddon’ –

Go Mobile-Friendly For Superior Search Results

Google is ready for its new change; one that is far bigger than the ‘Panda’ and ‘Penguin’ updates. During the course this new update unveiling, some businesses are going to be in for a huge surprise, when they find a sweeping change in the percentage of the viewership for their websites on mobile devices. Google’s new algorithm will have a huge influence on how people view websites and how many people visit their websites, henceforward. April 21, 2015 could very well be doomsday for companies running pages that are not mobile-friendly. That’s right. Starting April 21st, if websites are not mobile-friendly, these particular pages could be downgraded in world search rankings, as cited by Google.

To remain in the safe zone, websites should now be configured and designed in a manner, wherein the pages should not only load quickly, but are easily accessible on mobiles and tablets. Gone are the days where users had two options for websites; the PC version and the mobile version. Users should ideally be able to navigate through websites with responsive design; one that will enable the user to access the same URL on both laptops and mobiles, for a more user-friendly experience. Find out how you can optimize your webpages and how you can make them mobile-friendly.

Take The Test For Mobile-Friendliness!

With the rise in smart phone/tablet sales and faster internet connections, mobile phones are slowly taking precedence over laptops and PC’s. Since Google’s new algorithm update, a number of businesses, both small and large, are going to be impacted negatively, if they are not mobile-friendly. According to internet statistics and sources, over 50% of local searches are carried out over mobile phones and it is important for businesses to capitalize on that. So how do companies find out if their websites are mobile-friendly or not?

Businesses should first gauge the position of their websites by entering the URL of the page they want to test on the ‘Mobile Friendly Test’ tool. The test will not only show the user if the webpage is mobile-friendly, but will also generate additional information on any bugs that need to be fixed or any other errors, through a report. In addition to the report, the Googlebot will also show the user what the mobile-friendly page will look like on an android phone!

If your website is already mobile-friendly, then it is very likely that your site will have an opportunity to rank higher than your competitors’ websites in Google’s organic search.

Go For Responsive Design

Being mobile-friendly is not just about having a condensed, separate website for mobiles or a page that opens haphazardly on phones. Being mobile friendly means, the website should have seamless UI, larger screen buttons, easier navigation options and aesthetically-arranged content. Businesses and users on HubSpot can breathe easy. If your website or blog is already on HubSpot, then it is very likely that your page is already configured and adheres to Google’s new algorithm change. If it is not, pages can be redesigned and can be enhanced in function with the aid of Google Webmaster Tools. For the users/businesses whose pages are developed on another marketing automation tools such as ‘Joomla’, the only thing that needs to be ensured is if the site is well-designed and fully optimized for mobile-use.

Need For ‘Speed’

It is a known fact that mobile phone users spend exactly 5-10 seconds while trying to open a webpage before they close the tab and load other websites. Since the time of the announcement of the new algorithm, Google has also stressed on the need for speed and has put into effect, a ‘site speed penalty for mobiles’. So, not only does Google want websites to be mobile-friendly, but also more responsive with the loading speed of websites in check.

Are There Any Drawbacks?

As of April 21, 2015, a lot of businesses are going to unfortunately find themselves lowered in the search rankings, even if these websites contain valid content related to search requests as compared to other sites that might just function properly on mobile phones. Google’s new mobile search update may relegate some sites right to the bottom of search results and this could directly affect the end-user, unknowingly. Many a times, users may just believe that if the website is not shown in the top 10 organic search results on their mobile phones, than the website may not be relevant at all or even exist.

A lot will change in 2015 with the impending ‘Mobilegeddon’, with Google favoring sites that are mobile-friendly. It is important to note however, that the new algorithm developed by Google, will not affect searches for websites that are not mobile-friendly, on regular desktops or laptops. However, people generally prefer checking the internet or using their phones and tablets while sitting in the bus, at the airport or while travelling to college/work and making sites more mobile-friendly could only prove to be a boon for businesses.