It always been quite a baffling experience over the years trying to understand as to what makes outsourcing tick. If we knew the answer, we ought to be able to solve the issue of customer satisfaction and keep all our clients happy. But time and again, we kept witnessing an unpredictable phenomenon; Outsourcing on an individual or small business level works well for some, while it backfires miserably for some others. The moot question being why is it so unpredictable, though the most obvious reasons would simply point to poor quality of service. The fact remains that it isn’t the Continue reading →

In the context of a more interactive world, the old rules of marketing are quickly falling by the wayside. From an era of TV commercials aimed at mass markets, where the consumer was a passive spectator, we have moved into a world where consumers are not only interacting with the products / brands they like or hate, but also sharing their likes and dislikes with other consumers in real time on the web / mobile web. Feedback is easy and instantaneous and the rules of the game are changing rapidly. Seth Godin in this 2003 talk, argues that when consumers Continue reading →

After seeing this talk by Simon Sinek, author of ‘Start with Why‘, I couldn’t agree with him more. The synopsis of his theory or idea is that most businesses and their leaders fail to inspire because they focus too much on communicating two things to their clients. Two things which they think are important, ie., 1) what they do and 2) how they do it. Both of these are important, but not quite as important as the other thing i.e.,‘why do you do what you do’. The Why is nothing but the purpose of the organization or the reason why Continue reading →

It was towards mid May of 2006, that Timothy (Tim) Ferriss got in touch with GetFriday requesting for virtual assistance. He was writing this book for Random House and wanted to test out different outsourcers offering virtual assistance to experience and test the limits of outsourcing. Now that the book “The Four Hour Work Week” is out, debuting on the Amazon top 10 and going strong at #7 at the time of writing this blog, we quite know what he set out to do. Here is a very young man who at age 29 has done an amazing variety of Continue reading →