The ‘Need for Speed’ – Speed Optimization for Websites & its Importance


Do you think the speed of your website doesn’t matter? You might want to re-think your views. According to statistics, a one-second delay in the loading time of your website leads to a 7% loss in conversions and 11% fewer page views. (Source: Aberdeen Group) This could prove to be fatal for your business. Despite the 22% hike in an average website load speed, it takes around 7.72 seconds for a regular website to load ? a far cry from the average 2 second limit that every website user has. What?s more, if your website doesn?t load quickly (whether WordPress Continue reading

Mobile Webpage Architectural Bloopers

‘The Common Errors in Mobile-Friendly Page Design & What ‘Mobile Friendly’ Is’ Google’s big move on ranking mobile-friendly websites a tad higher than the other sites, could come as a big blow for a number of businesses, on April 21, 2015. A slight, upward surge in the search rankings, could just make all the difference! But fates can be reversed. With a simple change in the architecture of a webpage and by ensuring that it is compliant with Android phones and the like, a business’ website could feature in the top organic searches by Google. It is imperative to understand Continue reading

Google’s ‘Mobilegeddon’ -

Go Mobile-Friendly For Superior Search Results Google is ready for its new change; one that is far bigger than the ‘Panda’ and ‘Penguin’ updates. During the course this new update unveiling, some businesses are going to be in for a huge surprise, when they find a sweeping change in the percentage of the viewership for their websites on mobile devices. Google’s new algorithm will have a huge influence on how people view websites and how many people visit their websites, henceforward. April 21, 2015 could very well be doomsday for companies running pages that are not mobile-friendly. That’s right. Starting Continue reading

Sunder P Talks About Get Friday and International Virtual Assistance

Sunder P is the Managing Director & CEO of TTK Services Pvt. Ltd., a TTK group company focused on providing technology enabled consumer services. [audioplayer file=""] He is responsible for business strategy and the overall profitability of the firm, overseeing three divisions with distinct business models, operations in 6 cities in India, and a staff strength of more than 300 employees. He has been involved in conceiving and building innovative services in the outsourcing market, leveraging technology and specifically the consumer Internet for the last 12 years. One of those division is called “GetFriday”. Get Friday is the largest player Continue reading

Getting your Outsourcing Right!

It always been quite a baffling experience over the years trying to understand as to what makes outsourcing tick. If we knew the answer, we ought to be able to solve the issue of customer satisfaction and keep all our clients happy. But time and again, we kept witnessing an unpredictable phenomenon; Outsourcing on an individual or small business level works well for some, while it backfires miserably for some others. The moot question being why is it so unpredictable, though the most obvious reasons would simply point to poor quality of service. The fact remains that it isn’t the Continue reading

Getting your Ideas to Spread

In the context of a more interactive world, the old rules of marketing are quickly falling by the wayside. From an era of TV commercials aimed at mass markets, where the consumer was a passive spectator, we have moved into a world where consumers are not only interacting with the products / brands they like or hate, but also sharing their likes and dislikes with other consumers in real time on the web / mobile web. Feedback is easy and instantaneous and the rules of the game are changing rapidly. Seth Godin in this 2003 talk, argues that when consumers Continue reading

People don’t buy ‘what’ you do, they buy ‘why’ you do it.

After seeing this talk by Simon Sinek, author of ‘Start with Why‘, I couldn’t agree with him more. The synopsis of his theory or idea is that most businesses and their leaders fail to inspire because they focus too much on communicating two things to their clients. Two things which they think are important, ie., 1) what they do and 2) how they do it. Both of these are important, but not quite as important as the other thing i.e.,‘why do you do what you do’. The Why is nothing but the purpose of the organization or the reason why Continue reading

The Four Hour Work Week

It was towards mid May of 2006, that Timothy (Tim) Ferriss got in touch with GetFriday requesting for virtual assistance. He was writing this book for Random House and wanted to test out different outsourcers offering virtual assistance to experience and test the limits of outsourcing. Now that the book “The Four Hour Work Week” is out, debuting on the Amazon top 10 and going strong at #7 at the time of writing this blog, we quite know what he set out to do. Here is a very young man who at age 29 has done an amazing variety of Continue reading